Meet the Speakers: Erin Swanson
Erin Swanson | Sustainability Lead, Comvita
Session: Day 2 | Value Out Loud: when purpose creates connection
How did you get here?
I've worked for Comvita for 17 years and worked in just about every function around the business. This means I've got a great understanding of how we came about, what we stand for and our value chain. In my role, I 'm lucky to get to really influence how we can maximise our positive impacts on society and the environment.
How would you describe your relationship to purpose?
Amplifying and bringing it to life for our global business.
For those who don't know your organisation, can you give us the elevator pitch?
Comvita is NZ's largest exporter of Mānuka honey, founded in 1974 with a goal to work in harmony with nature to help people live well. That is still our essence today. We have our own Mānuka forests and beekeepers, right through to direct relationships with customers and consumers in our markets - China, USA, Hong Kong, Japan, Korea, Singapore, and of course across ANZ. Our extensive research and testing programmes ensure that are products are always efficacious and of the highest quality.
What’s the biggest purpose/sustainability myth that needs busting?
There is still work to be done in getting consumers to pay a premium for products that are more sustainable. While they may say they will or intend to pay a premium, it often doesn't happen in reality and other drivers take higher precedence.
What is Aotearoa's purpose/sustainability superpower?
Our agility and adaptability when we really have to. And our opportunities with our open spaces and native reforestation.
What is a purpose/sustainability trend/word you love or hate right now?
I think "sustainability" needs to be used in a more clearer way and "financial' sustainability always needs to be part of the picture.
You're speaking at The Value of Purpose in May. Can you give us a sneak peek of what you'll be talking about?
The power of purpose underlying everything you do and having a powerful communication artefact; linking with credible trust markers; and delivering value with customers and investors.
